Reviews
Recommended Books
1. Management Speak – Why we listen to what management gurus tell us.
David Greatbatch and Timothy Clark
Why is this book on the list?
This book analyses how international speakers make their presentations. Great insights for those who want to have a knockout pitch.
2. Smartups: Lessons from Rob Ryan’s Entrepreneur America Boot Camp for Start-Ups
Written by Rob Ryan and published by Cornell University Press.
Why is this book on the list?
It has an excellent section on developing strong value propositions from an entrepreneur who knows what he’s talking about. Investors focus on value propositions.
3. Enterprise and Venture Capital
Written by Christopher Golis, published by Allen & Unwin
Why is this book on the list?
A practical and instructive book written by a venture capitalist. The section on competitor analysis is the best I’ve seen. Will help you understand what venture capitalists look for.
4. Selling the Dream
Written Guy Kawasaki
Why is this book on the list?
Guy Kawasaki (managing director of Garage Technology Ventures) is one of the best known venture capitalists. You’ll hear from an expert how to sell your dream.
5. The Tipping Point: How Little Things Can Make a Big Difference
Written by Malcolm Gladwell, published by Abacus
Why is this book on the list?
It provides a structure for networking. Put your contacts into categories: connectors, mavens (those who know what’s going on) and salespeople and your networking will be more effective.
6. Crossing the Chasm
Written by Geoffrey A. Moore, published by Harper Business
Why is this book on the list?
Will give you ideas for your marketing strategy – every investor is interested in marketing and selling.
7. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Written by Geoffrey A. Moore, published by Harper Business
Why is this book on the list?
Another old favourite – if you are in IT and want to expand then this is a must read.
8. Plan for Profit Now – Writing your business plan to raise capital.
By me, Gail Geronimos
Why is this book on the list?
This is a business planning guide developed from 17 years experience working with entrepreneurs and investors. Easy to follow and it works.
9. Richard Branson, Virgin King: Inside Richard Branson’s Business Empire
Written b y Tim Jackson and published by Harper Collins
Why is this book on the list?
Because there are some books that you should read. Richard Branson had some tough fights and this book explains in detail how he prevailed against giant organizations (British Airways). INSPIRING
