I worked with 11 companies to get their pitches just right. It was a bit of a mixed bag to start with. Over about 3 weeks before the big day we re-structured and revamped the presentations. Lots of work there!

It is hard to get all the meaty info into just 4 minutes - but that’s the deal. Our guys and gals did a great job. But there were a few tense moments.

A major point that the investors made was that they were looking for passion and enthusiasm. They wanted to see lots of life in the pitches. They’ll forgive a few little glitches and you don’t have to be perfect. But you do need to tell a good story. And investors want to know what they will get out of the deal. This was a key point hammered home by all investors. It is so easy to get off track.

One entrepreneur did really well during the 4 minute talk. He had samples, he was very passionate, a bit of a joker but it all fell apart during questions. No substance, he gave answers that were way off key and he had no idea of what the investors needed.

It’s make or break time. There is a lot to cover in these 4 minute pitches but the effort is really worth it.

Cheers

Gail Geronimos